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Candle Facts

  • U.S. retail sales of candles are estimated at approximately $2 billion annually, excluding sales of candle accessories.
  • Candles are used in 7 out of 10 U.S. households.

  • 90% of all candles are purchased by women.

  • The most important factors affecting candle sales are scent, color, cost and shape.

  • 35% of candle sales occur during the Christmas/Holiday season.

  • Non-seasonal business accounts for approximately 65% of candle sales.

  • More than 1 billion pounds of wax are used in producing the candles sold each year in the U.S.

  • Fragrance is by far the most important characteristic impacting candle purchases today.

  • The majority of U.S. consumers use their candles within a week of purchase.

  • Candle users say they most frequently burn candles in the living room, followed by the kitchen and the bedroom.

  • Both men and women consider candles to be an always-acceptable and highly appreciated gift for a wide variety of occasions.


SOURCE: National Candle Association